New course: (Re)discover Seniors

What is important to 55+ citizens? What are their desires and ambitions? How can you better focus on their quality of life and engage older clients and customers in the development of new products and services? These questions are at the heart of the new course (Re)discover Seniors, that will take place in Leiden, The Netherlands on Tuesday 31 October and Wednesday 1 November 2017. The course is presented both in English and in Dutch and is part of the EIT Health Campus program. The course programme is based on the successful pilot ‘Wellbeing of Seniors’ in 2016.

Creating value for older individuals
The course is developed for professionals in both for-profit and non-profit organisations, looking for ways to reorient their organisations toward the growing demographic group of older adults. In 2050, almost one in three citizens in higher income countries will be over 60 years old. But the (re)discovery of older clients and customers is not just about marketing, says Joris Slaets, professor of geriatric medicine and director of Leyden Academy on Vitality and Ageing: “Knowing what matters to older citizens is crucial: what do they find most important in their lives, what are their desires, goals and values? Only then can we develop the innovative products and services that create value for older individuals and for our communities.”

Self-paced learning
(Re)discover Seniors is a blended course: after two days of lectures and workshops in Leiden, participants will join a self-paced programme on the online learning platform. The acquired knowledge and expertise can be applied in writing a business plan or future perspective, supported by expert coaches.

For more information on the programme, the instructors and practical details, please visit the course website. You can sign up here as well.