From 1 May 2021, Sonja Wendel joined the team at Leyden Academy, where she will be involved in activities around the topics of gender and retirement, in the narrative education platform and in the development of new proposals. Sonja has a lot of expertise in the marketing side of healthcare. In the past year she has focused on motivations and activities during retirement. In the past Sonja mainly used quantitative methods, but is now more interested in qualitative methods.
In addition to her appointment at Leyden Academy, Sonja will remain an assistant professor at Erasmus School of Economics, department of Business Economics/Marketing.