Start-up Plus

Facing retirement, 10% dreams of starting their own business and 73% needs to keep working for financial reasons. Did you know that start-ups by seniors are more successful and sustainable? But most start-up courses target and are tailored to young entrepreneurs. By encouraging entrepreneurial activity we could give people the opportunity to live out an active lifestyle, increase employability and reduce risks of financial vulnerability and ageism.

Reason enough to launch an educational start-up programme with seniors; Start-up Plus. Piloting in the Netherlands and Poland, the programme will be open for about 100 participants. There is no registration fee. We aim at 50+ with an idea for a business that are currently unemployed or in the workplace but want a second career and retirees that wish to start their own business. Participants do not require any background knowledge, but we will select participants on the basis of their motivation.

We offer a blended programme of eight weeks, combining face-to-face events with adaptive personalized online learning and support of peers, business coaches and top experts. What is on the agenda during eight weeks for the participants? Topics include:

  • Discover customer insights
  • The ability to apply design thinking
  • Learn to test assumptions fast
  • Basic knowledge of business models
  • Basic knowledge of (online) marketing
  • Introductory knowledge of change management and mindset
  • Getting acquaintance with tools to develop prototypes such as open source coding

At the end of the course, on 12 December 2019, participants can pitch their business plan to a jury.
The winning idea receives 10.000 euro to boost the start of their company.

As the course has already started, registration is no longer possible, If this pilot is succesfull, it will probably be repeated in 2020. Contact Ineke Vlek should you be interested.

The programme is funded by the European consortium EIT Health, and organised by Leyden Academy, Aegon, Medical University Lodz, University of Naples Federico II and Institute Pedro Nunes.

Watch the trailer (1.16 minute) for more information: