The image of being old

Commissioned by the funds RCOAK and Sluyterman van Loo, Leyden Academy has done a reconnaissance on the image society has on growing and being old. This exploration in nine different countries resulted in a report and suggestions how to improve this image. Striking and almost equal in the countries under review are the recurring images of older people as warm and wise and on the other hand, incompetent and physically vulnerable. Unfortunately, there is little research into interventions and there is a lack of research into the images older persons themselves have. Changing the images on elderly is a challenge. The most effective it seems to enter into personal and equivalent contact.

More information on this topic? Please contact Jolanda Lindenberg.